Digital Advertising

Rich Media Options in DRUM! Digital Editions

We offer a full range of development options for advertising desiring high impact in our iOS and Android versions.

Ad Opposite Cover1,000
Additional Page500
Audio or Video Insertion250
Animation (base price)250

Enter Music Network Web Banners And Video Ads

[Updated July 2014]

Enter Music Network, the world’s only ad network for drummers, and DRUM! Magazine provides you the greatest visibility across multiple media and web sites. The Enter Music Network drives fast response for your campaigns delivering more than 4.5 million impressions per month across nine different drumming web sites. It’s perfect for drumming and recording products and accessories or any products targeting aspiring and professional musicians: software, apps, gadgets, beverages, apparel, footwear, education, auditions, movies, and games.

As of July 2014, the Enter Music Network offers video pre-roll advertising on selected sites and pages. We offer video pre-roll on all of Drumchannel.com, on selected videos on Drummagazine.com and on Onlinedrummer.com.

BENEFITS

The addition of video pre-roll gives drumming advertisers a powerful new option to support print, social, and web marketing. A campaign in multiple media, using multiple content styles that reinforce each other is more powerful than a campaign in one media. Reach the world’s drummers more effectively with video and banner advertising on the Enter Music Network. Also, take advantage of options such as sponsored videos (pinned to the top of the home page, and Drum Channel sponsorships for greater impact. Specifications and rates below.

PRE-ROLL SPECIFICATIONS

All ads run at a full 640 x 360 (16:9) screen dimension (see specifications below.) With a guaranteed drummer audience and relevant musical content you are reaching your audience in the best possible setting.

Video Formats

  • File Format H.264 (MP4)
  • Dimensions 640 x 360
  • Aspect Ratio 16:9 - 640x360, 1280x720, etc.
  • Frame Rate 30fps
  • Bitrate 600+Kbps at constant rate
  • Codec H.264
  • Max File Size 10 MB
  • Duration 15 seconds maximum for pre-roll ads.
  • Tracking Pre-roll Video Tags, Standard 1x1s (Impression Tag + Click Tag)

Companion Banner

  • File Format JPG, PNG, GIF, SWF, or 3rd
  • Dimensions 300 x 250, 728 x 90 (required), 160 x 600
  • Max Frame Rate 24 fps for animated banners
  • Max Animation Loops 3 loops, 15 seconds
  • Max Initial File Load 40 KB

Audio Format

  • MP3 or AAC preferred (audio ads available)

PRE-ROLL ADS AND DRUMCHANNEL BUNDLES

The network accepts pre-roll ads of ten to fifteen seconds in length in 640 x 360 format (higher resolution recommended) at a starting rate of $250 per month. Bundled deals on Drum Channel offer advertisers the best value for short campaigns, including a video ad, banner ad, and sponsor log placement for three months. Rates and specifications are below. “Advertisers should also take advantage of Drum Channel service offerings,” says Hood. “They can book time as low as $1500 per day for a product demo shoot, and get footage for an ad, too.”

DRUMCHANNEL VIDEO BUNDLES

Combine a Drum Channel sponsorship with web banner and video advertising for maximum impact. Rates start at $667 per month and Include a web banner, permanent logo and up to 10,000 video impressions per month. Buy a full year for just $500 per month

SPONSORED VIDEO ON DRUM!

Put your demo videos front and center with sponsored video on Drummagazine.com. Sponsored video package ($500 monthly) includes:

  • 640 x 250 promotional slider banner on home page
  • Video story post on home page
  • Social media promotion

SERVICES OFFERINGS

  • Drum Channel Product Demo Shoot: $1500 per day base rate for drum industry firms. This entitles you to spend one day demoing your product in the Drum Channel studios, producing a complete product demo and interview with Drum Channel staff, plus video footage suitable for advertising. Your ad runs on our free shows available to every drummer worldwide .
  • Live Webinar Options: Add $500 to above.

Enter Music Network Banners And Email Offerings

STANDARD BANNER RATES

Ad rates are per month for 1 month, 3 month, 6 month, and 12-month campaigns.

Impressions 1 month 3 months 6 months 12 months
50,000 300 275 265 250
150,000 750 675 645 600
250,000 1000 900 825 750
Expo Rates 200 175 150 100
Banner Sizes

EMAIL

Try email marketing with DRUM! and Enter Music Network. Our offerings are always growing as we seek new ways for you to reach customers.

EBLASTS

[Updated September 2014]

Mail to our list of 45,000. Larger lists are available periodically. Call for details.

Rate
  • Rate $1100 (1x); $700 (6x)
Performance
  • Open rate: 14.9%
  • CTR: 0.33%
  • Unique clicks delivered: 0.27%
  • Clicks to opens: 9%-26%
Who's Using Our Lists?

Retailers (sales); Manufacturers (announcements, surveys, product launches); Franchisers; Media and events:(contests, grand openings, tours, record releases conventions)

Email blast artwork specifications
  • 650px width max
  • HTML tables
  • No background images
  • No HTML maps for links
  • Images set to "display:block"
  • Using all images and little to no text will likely mark your email as spam
  • If you're not confident with HTML, call us and we'll make sure your newsletter gets created right.

NEWSLETTER

Monthly Advertising in DRUM!’s Left-Right-Left newsletter. Our monthly newsletter is delivered to subscribers and opt-ins drawn from Drummagazine.com and Onlinedrummer.com. We offer two ad options: 1) Banners $90 (468 x 60), and 2) Advertorial $100. Advertiser supplies 125 words, an image that is a minimum of 220 pixels wide, and a corresponding landing page link. Advertorial acceptability subject to review by Enter Music Network.

CONTACT

For specific information, or to inquire about placing a schedule, contact Phil Hood., 408 971-9794 ext. 203. www.entermusicnetwork.com.

CONTRACT REQUIREMENTS

  • Minimum contract: $250. Credit card billing required on orders less than $500.
  • Minimum contract length: Three months or 150,000 impressions.
  • Terms: For billed orders, 30 days net. No discount for early pay. Please remit in full to DRUM!, 95 South Market St. #430, San Jose, CA 95113. A penalty of 1.5% per month will be assessed on overdue bills. Invoices past 60 days forfeit agency discounts. Accounts over 120 days are automatically sent to collections.
  • Lead-time: Ad materials are due three (3) working days before beginning of month or campaign start.
  • Corrections: Corrections or changes to advertiser-supplied materials are billed at $50 per hour.

FAQs

How often will my ad appear?
Our server allocates your ad to appear on pages at a rate so that you will receive roughly the same number of page views on each day of your campaign. For instance, if you purchase 150,000 ad impressions, then your ad will be seen approximately 5,000 times per day for thirty days (5000 x 30 = 150,000).

Can I run two different ads?
Yes, you can run up to five ads in a single campaign per month. They can be the same ad in different sizes or they could be two different ads for different products within a single campaign.

When can I change my campaign?
You may substitute new ads into your campaign at any time.

Can I target a particular country?
Yes, we can run your ad to target countries, states, or even cities. Keep in mind that the narrower your target area the fewer ad impressions we will have available.

How often will I receive reports?
We can generate reports on any schedule you prefer, from daily to monthly. Reports will include # of times your ad is viewed, # of clicks, and web site location.

Why can’t I see my ad when I visit the site?
The network has dozens of ads running on nine different sites. So it may be difficult to find your ad when you visit one of your sites, no matter how often you refresh the page. The important metric is not how often you see your ad, but how often your users see the ad.

ABOUT US

Enter Music Network is a wholly owned subsidiary of Enter Music Publishing, Inc. and DRUM! Magazine. Copyright 2014 Enter Music Publishing, All Rights Reserved.

Want to Advertise on DRUMmagazine.com?

Visit Enter Music Network to find out how you can reach 400,000+ drumming enthusiasts immediately.