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Display Ad3x6x12x
4-Color (per vertical inch) 95 85 75
B&W (per vertical inch) 75 70 65
Text Ad 1x 3x 6x 12x
Plain Text (pwpm) 1.50 1.30 1.20 1.00
Colored Text (pwpm) 3.00 2.80 2.70 2.50
Bold Text (pwpm) 2.25 2.05 1.95 1.75
ALL CAPS (pwpm) 1.85 1.65 1.55 1.35