DRUM!‘s Los Angeles Diary: Part One
After visiting Tycoon we headed just down the road to Chino, California to visit Todd Trent at Taye Drums. Todd was formerly the music of Ontario Music and now handles marketing for Taye. It's also a woman-run firm: Katy Chen is the US President.
"What is that sweet mirror-finish kit?" you might be wondering. It's one that Taye endorser Charles Streeter used last year on the Jennifer Lopez tour. He's currently out with JLo on the road until January.
After leaving Taye we grabbed a quick bowl of Pho for lunch and headed south to Brea, California, US home of Paiste. From left to right, that's Andrew, Julie, Arturo, Kelly (Paiste), Jace, and April. Paiste's US office includes a warehouse, in-house sales, dealer services, accounting, and artist relations. In short, all these people have pretty cool jobs. Our powerful female theme continues: Erik Paiste, great grandson of the company founder Michael Toomas Paiste, lives in the US but commutes regularly to Switzerland and the Paiste factory. His wife Kelly Paiste works in all phases of the business from store sales to events to being the company ambassador. She's been called the "first lady of cymbals."
In one corner of the warehouse they have a drumset with families of cymbals (Alpha, Signature, etc.) set up for artists to educate themselves on Paiste sounds.
Andrew Shreve who handles marketing explained that though the Twentys have been popular the company has been experimenting with more focused ride sounds, and a wider array of sounds. A dozen rides are setup for testing. We'd love to hang around with our Paiste cohorts but there are stories to file and plans to make. Tomorrow we have to be up early for a daylong visit to two Yamaha locations.