Percussion industry veteran Rob Birenbaum has joined the Brady Drum Company as Marketing and Dealer Relations Consultant. He will work on Brady’s efforts worldwide, but will focus on the company’s North American business.
Rob says “I am excited about working with such a passionate and creative drum maker as Chris Brady and his family to bring these exceptional instruments to drummers and to help the Brady brand become recognized for what it is - the most original boutique drum manufacturer in the world. I look forward to working with my fellow drum brothers and sisters so they can offer these unique drums and distinguish their stores from others.”
Rob is the founder and former owner of Drum Headquarters in St. Louis. He started the store in 1981 and built it into one of the most-recognized specialty music products retailers, before selling it to long-time employee Jim Uding in 2005. He also started HQ Percussion Products in 1988, which became the industry leader in drum practice devices. The company’s two main products, RealFeel and SoundOff are the most identifiable and desired practice items for drummers worldwide. He sold HQ to D’Addario & Co. in 2004.
Rob was the first retail member of the Percussion Marketing Council (known then as International Drum Month) and he is a co-founder and long-time board member of the Five-Star Drum Shops group. He has served as the organization’s manager since he sold Drum Headquarters. In addition to his activity in the drum industry, Rob owns a number of commercial buildings in an area of St. Louis that has undergone a stunning renaissance and he is a partner in El Scorcho, a fun and funky Tex-Mex/barbecue restaurant and bar!