Mapex Announces New Packaging Designs

Posted: January 17, 2013 04:38 PM

Andy Doerschuk

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The Mapex Drum Company has announced three updated packaging designs for their MPX hardware and snare drums, Falcon Hardware, and Black Panther snare drums.  The designs clearly define each level of product offering while staying consistent with the Mapex brand. All new packaging designs will feature high-contrast black and white photography, the new Mapex green in a continuous band around the base of the box, the new Mapex logo positioned like a belt-buckle on the green band, and box labels that clearly display a product image, the product I.D. and name, UPC and EAN codes for inventory scanning, and QR codes that will deliver additional useful content to the consumer at the point of sale.  All boxes include a handle on the top for easy transportation. The new packaging designs will be seen in stores starting in January of 2013.

“The new packaging is another step forward in the continuing evolution of the Mapex brand.  We believe strongly in creating both a positive and complete buying experience for our retailers and consumers.  It’s not enough for us to simply have a high-quality product inside the box.  It’s important that our packaging engage the consumer in the retail environment using meaningful imagery and relevant information.  Our new packaging will not only help the consumer in their decision-making process, but it will aid our retail partners in selling, merchandising, and inventory identification”, says KHS Director of Marketing, Michael Robinson.

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Andy Doerschuk
Editorial director, drummagazine.com