Alfred Music Adopts A New Green Initiative

By Andy Doerschuk Published August 30, 2010

You have to hand it to the folks at Alfred Music for doing the right thing. The educational music print publisher has just announced its “Alfred Cares” initiative — an effort to decrease the company’s carbon footprint. Spearheaded by Alfred’s CEO, Ron Manus, who took the reins of the family-owned company in late 2009, “Alfred Cares” is tackling the task of becoming more eco-friendly by printing their sheet music on recycled paper, one piece at a time.

However, “Alfred Cares” goes beyond simply printing books on 100 percent recycled paper. The program also impacts the company’s infrastructure from implementing a new voice-picking system in the company’s distribution center, eliminating approximately 170,000 pages annually, and using energy-efficient fluorescent light, using roughly 50 percent less power, to even swapping traditional bathroom urinals to water-free urinals, which alone save an estimated 40,000 gallons a year per unit, prompting Manus to quip “Everything we do trickles down.”