Behind Lexus’ Drums-And-Cymbals Commercial
By Andy Doerschuk Published September 15, 2010
Drummers have been buzzing about the new Lexus 2011 IS luxury car commercial, which shows a driver racing through a warehouse containing carefully positioned rows of Yamaha drums and Zildjian cymbals. As the car speeds by the percussion instruments, its wheels roll over pressure-sensitive plates that activate pedals and sticks that play pretty nifty patterns in perfect time to demonstrate the car’s precise handling. Yes, it’s real and to prove it Lexus has released the video seen above about the making of the commercial. Definitely worth a look (even though it’s yet another example of drummers being replaced by machines!).