News

Guitar Center Celebrates Times Square Digs

The Roots Kick Off Grand Opening Concert

Guitar Center logo

Los Angeles, CA (July 23, 2014): Guitar Center has announced the grand opening of the retailer’s brand new store location in world-renowned Times Square, a store that is destined to set a new standard for style in music store retailing. Standing as the 262nd store nationwide, Guitar Center Times Square location is housed in what was the original New York Times building, updated with a modern look by award-winning design firm Eight Inc. (Apple, Nike). True to all Guitar Center stores, the Times Square location will foster a hands-on environment in which customers are encouraged to interact with the wide selection of instruments and a dedicated staff of unparalleled experts.     

Guitar Center will host a Grand Opening Weekend, kicking off on Thursday night with a performance by hip-hop icons and current Tonight Show house band The Roots, across the street from the new store at the Best Buy Theater. Tickets will be given away at New York-based Guitar Center locations in the days leading up to the event. Locations and times can be found at http://guitarcenter.com/timessquare.

Guitar Center Times Square will feature a number of programs such as in-house lesson facility Guitar Center Studios, free Recording Made Easy classes, in-house rental department, a hands-on electronic music department, and onsite guitar repair service GC Garage. Innovative features unique to this location include a Fender custom shop where craftsmen tailor guitars to unique specifications, a boutique pedal selection in a stunning 360-degree display, and The Platinum Club, which showcases top-of-the-line, high-end luxury guitars.  

"Guitar Center is one of the few brands out there working to inspire people to make music. They are able to survive in a culture that supports creativity and musicianship, just like us," says Questlove. "New York is where I reside and Times Square is the heartbeat of the city, so to have Guitar Center in the center of it all is an exciting moment for New York musicians.”  store on Saturday at 2 p.m. The store address is 218 w. 44th Street, New York,NY 10036. http://www.guitarcenter.com.

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