Drummers will soon be able to experience the handiwork of those crafty craftsmen at Ford Drums on television screens around the country every week. The So Cal custom drum company just inked a deal with the producers of Beta Records TV, and in the sweep of a pen made Ford the exclusive drum brand for the weekly 30-minute show. Seen in more than 140 cities, Beta Records TV follows a magazine format with segments ranging from major and indie artist interviews, tutorials and how-tos, producer and music executive tips, and other music-centric segments. And from now on, a set of gorgeous Orange Crush finished Maverick Series drums will hold down the pulse throughout each segment. Sweet!