After touring with hard rockers Nonpoint for the past 13 years, the band’s founding drummer has seen more than his fair share of bands struggling to work their way up the ladder. He’s finally decided to help give them a boost by launching his own record label, SSFM (Stand Strong For Music), which is a partnership with THC: Music/Rocket Science.
“I love promoting and helping bands,” Rivera says. “I have always said that if I like your band, people will know, and this is just an extension of that. I am excited about this new chapter in my life and I will be looking forward to finding the best new bands out there, not only bands with great music, but with the work ethic to match.”
SSFM releases will be distributed in North America by Sony/RED.