You have to hand it to Pearl for coming up with one of the coolest promotions in recent memory. With the launch of Project 108, the mega drum company is inviting drummers from around the world to send in videos of themselves playing four bars at 108 beats per minute. Accepted submissions will be combined with videos of such Pearl endorsers as Scott Johnson, Todd Sucherman, Terence Higgins, and Omar Hakim to create a seamless patchwork of grooves and chops. The only proviso is that all vids must feature drummers playing Pearl drums. Hey, you can’t blame them – they came up with this cool idea, after all! Interested? Go here to get started.