TRX Opens Up European Distribution

Step-by-step, inch-by-inch, the TRX Cymbal Company has methodically introduced its Turkish-made cymbals into new markets. But now, with the launch of TRX Europe, the young company has shifted from taking baby steps to transatlantic leaps. The new operation will be based in London and will work in conjunction with Morico, Ltd. — one of the UK’s leading percussion distributors — which will maintain a complete stock of TRX cymbals at its North London offices while handling sales, dealer service, customer support, artist relations, and marketing for the UK and eastern, western, and central Europe. TRX cymbals — targeted to rockers, R&B drummers, and Latin players — will continue to be distributed in the Scandinavian countries of Sweden, Denmark, Finland, and Norway by Osbeck Music.